PPC campaigns and advertising are undeniably one of the most effective ways of online marketing. As the name suggests, this advertising involves pay per click. When a user clicks ads, you pay a certain fee to Google. Not only does this advertising drive traffic to your website but it is also highly consistent and efficient.
However, achieving success in this advertising simply depends on how you optimize the campaign and avoid common mistakes. It also depends on what PPC company you hire for your PPC Services and campaign. Make sure you go for the best digital marketing company in India.
This guide lists the nine tricks to make your PPC campaign more engaging and effective. Read on to know more!
Aim for a clear goal
Unless you have a transparent goal, you will not be successful in optimizing your PPC campaign properly. Keep in mind that your goal is the origin of your optimization procedure. In case you lack a road map to follow, you will be unsuccessful in reaching your goals. Thus, first and foremost, determine your gains from paid search ads. Either way, your goal would include,
- Driving traffic to your site
- Gaining downloads and subscribers
- Enhancing sales
In any of the PPC campaigns, it is vital to select the right set of keywords. Even though Google assists you with a keyword list tool based on your website analysis, you should choose the keywords that own a high CTR. This guarantees your PPC campaign’s success. Keep a check on the performance of keywords before considering them in your ad copy. Go for the ones that have the supremacy.
Optimizing the Keyword Quality
One of the top reasons why maximum PPC campaigns done by a PPC company do not achieve the desired results is because they use too many keywords. Therefore, restrain from overloading your ad with keywords and hire an ideal digital marketing company in India. Aim for enhancing the score of keyword quality. Three factors that define the quality of keywords involve
- How relevant your keywords are to your ad copy
- Landing page experience
List Down the Negative Keywords
Negative keywords save the budget of your campaign to a huge extent. This is because it stops your ads from getting influenced by inappropriate searches. Such keywords hint you to prevent unnecessary and undesirable traffic that hits your bank. For example, if you deal with an iPhone but your ads get displayed on iWatch, iPod, etc., you can add such keywords in the list of negative keywords.
Create Interactive Ad Copy
Ad copy holds a vital role in the success of your PPC campaign. Therefore, make sure you put maximum effort into creating engaging and interactive ads.
A higher bounce rate is a usual case in PPC marketing. By marketing, you can grab all the missed opportunities once again. Remarketing technique allows you to display targeted ads to customers or visitors who have already viewed your services or products. There are several ways to boost the performance of remarketing to enhance your conversion rate and ROI. You can go for distinct lead magnets and collaborate with popular influencers in particular niches.
Utilize Ad Extensions
Ad extensions are an excellent way to bring out additional information regarding your services or products. Usually, there are two types of ad extensions.
- Manual ad extension: This is a personalized extension with further extensions like location, site link, review, call, call out, etc.
- Automatic ad extension: This extension works automatically. This too has several further extensions like customer rating, Dynamic site, the previous visit and more.
Pay Attention to Mobile Users
Currently, most of the global population uses smartphones. At this stage, you cannot neglect the mobile users while creating the PPC campaign. Ensure making your landing pages mobile-friendly. This way, you can take maximum advantage out of your PPC campaign. Pay more attention to short-tail keywords because mobile users prefer to type short search queries.
Keep an Eye on Your PPC Campaign
To make a successful PPC campaign, make sure you monitor it daily. Many new marketers don’t invest much time to trace their PPC campaign, which is a prime reason behind the failure of their campaign. Do not ignore the significance of continuous monitoring, as it helps you gain precious insights for your campaign.
The beauty of PPC campaigns is that you can mark every part where you are investing by this marketing approach. To stand apart from the rest of your competitors, you need to work hard on doing and aiming for better each day. In this guide, we have listed the tips to make your PPC campaign more engaging and a hit. Considering these tips can help you elevate your campaign performance and drive better results.