Introducing a mobile app for your customers is a lucrative business strategy for every venture. However, stepping ahead with successful mobile app development is not everyone’s cup of tea. Whether you’re a beginner or an experienced programmer, you must know some common mistakes that most developers commit to avoid them while building an app.
So finally, you’ve bagged a big mobile app development project from a reputed client. Investing in a mobile app is always a rewarding decision for every startup, SME, and growing organization. Right from escalating your sales to pushing your marketing efforts, a mobile app can boost your business profits with an exponential rise in your customer base. But while gearing up to start working on this project as a dedicated developer, you must briefly get some brief on the major challenges and mistakes you can avoid while creating an app for any business.
As per Statista, more than 3 million apps are live on Google Play Store and Apple store, but only a few of them are gaining popularity with every passing day. What are the secrets behind their success? What makes them more capable of attaining customers & generating revenues in such a short period? What factors made them emerge as a hit mobile app in the market? To get all these questions answered, you must avoid these 6 major mistakes of mobile app development that may bring down the success rate of the mobile app:
1. Not Considering The Demand & Feasibility Of The App Idea
Your mobile app development investment is indeed on the safer side if your app idea is inspired by your competitors that already exist in the marketplace. Most business owners deliberately hire developers to get apps that nobody wants, and this eventually drowns down their expectations into a big disappointment. Not considering the demand for apps from businesses similar to yours is a terrible mistake that most aspiring appreneurs commit while brainstorming their app ideas.
It is doesn’t matter if your app idea goes well with your business goals; your mobile app is less likely to survive if it fails to connect or achieve the interests of its target users. Always prioritize the market demands to make your mobile app development productive and future proof for your business success. Get some clarity on the core purpose of your proposed app so that you can skip the blunder of building an app that fails to live up to the expectations of your possible customers. Go ahead with the development process once you are confident about it.
2. Not Giving Heed To Do Initial Market Research
The secret to successful mobile app development is in-depth research & analysis of the market and competitors. One can’t jump straight to the designing & development process without conducting sufficient market research for effective planning. Even experienced developers make the mistake of not doing thorough research work before heading further to prototyping of the proposed mobile app.
Neglecting the significance of doing market research at the beginning stage of mobile app development would make you regret it later at the end of the process. It is better to avoid the mistake and get a plan to explore the market, list your top competitors, know their mobile app strategy, get familiar with the preference, likes, dislikes, behaviour of your target customers so that you can dissolve all doubts and risks with your mobile app.
3. Replicating Designs Of Similar Apps
Uniqueness is a key to stand apart from your competitors. Having your perspective, ideology, and goals will always reflect the credibility of your brand & that’s why you must think of creating a unique value for your mobile app.
By copying similar apps, your mobile application is lesser opportune to get recognized by target customers as it will be difficult for them to identify your brand or product in the crowd of existing ones. In other words, if your app resembles other platforms, then it will be the worst mistake that developers must avoid for efficient mobile app development.
Instead of sticking to the design & structure of other apps, think about ways to make your app distinctive and more attractive. Set goals and strategize to add more value to your brand image, audience, specialities, USPs, functionalities, features, & other factors that can emphasize your app idea. Ask your UI/UX designers to be extra creative and use identifiable colours, illustrations, graphics, buttons, design patterns, and components on your app’s interface. Just like customers can point out the differences between Ola and Uber, two popular on-demand cab/taxi booking apps, you must get an app that only represents your product or service but also establishes your name and image on the mind of users.
4. Overstuffing Features & Functionalities
If your mobile app comprises too many features & functions, users may find it more confusing than engaging. Apart from some basic features, your app shall have some must-have functions or add-ons to add value to your key service offerings or products available on it. However, adding unnecessary functionalities that are not much use is not a smart move to take in your mobile app development process. By integrating these extravagant features in your mobile app, a developer may demand more time, cost, & efforts in the overall process of development.
5. Prioritizing App’s Appearance Over The User Experience
A mobile app with a visually appealing interface attracts users for a while, but its performance & features engage them for a long time. Some developers keep user experiences backstage and later regret not focusing on customizing the app’s interface. User experience plays a crucial role in encouraging engagement and sales on your app. Therefore, it is imperative to follow a customer-centric approach while building a mobile app with useful features instead of giving all efforts to interface designs.
6. Unreasonable Use Of Animations
Animations are observed as impactful mediums to make long-lasting impressions on the minds of viewers. They impart mesmerizing user experiences with uninterrupted navigations and response with every swipe on the screens. But one thing that makes them problematic for your mobile app is excessive load. If your mobile app contains too many animations, then users tend to delete your app as they can make your app heavy and insufficient for the device’s storage capacity. So, limit the integration of too many animations in your app to make its space in maximum devices.
In The Nutshell
If you want to ensure the success of your mobile app in the competitive market, then it is essential to avoid these common mistakes in the mobile app development process. You can either make a strategy to deal with them while building your app or get a plan to avoid facing them amid development.