With each passing year, people have been relying more on their mobile phones. Around 50% of the website traffic comes through the mobile phone.
Several statistics show that people spend 10% of their time on a browser and the rest on other apps. The android and iOS platforms have been dominating the mobile industry for years. However, new technology is being slowly adopted by startups, SMEs, and enterprises worldwide. It is known as progressive web apps (PWA).
It works in various popular browsers and provides an experience like a native app. Hence, many companies around the world have adopted this technology and launched PWA.
If you also want to develop an application for the web, you might have heard about PWA. There is a lot of confusion about this topic on the web.
Therefore, here we will touch upon some of the essential things you should know about progressive web apps.
So, let’s get started:
Essential Points to Know About Progressive Web Apps
Here is the list of essential points you need to know about the progressive web apps:
PWA Definition and Key Elements
Google introduced the progressive web apps in the year 2015. Within two years, some of the world’s leading companies adopted PWA technology and launched their PWA. To know about the companies that have adopted PWA and become successful, check these PWA Examples.
A progressive web app is a combination of web pages and a mobile application. This web app tries to integrate the features of the various modern browsers with the advantages of the mobile app.
In other words, a PWA is a website that looks and behaves like a native app.
According to Google, progressive web apps are a combination of three things:
Reliable: Load quickly and never display a 404 page, even in poor network conditions.
Fast: Users can interact smoothly due to animations and fast scrolling.
Engaging: Looks like a native app and offers a great user experience.
Key Elements of the Progressive Web Apps
Some of the key elements of the PWA are as follows:
- Responsive: The PWA is responsive on desktop, phone, tablet, or any other device.
- Progressive: Ability to operate on multiple browsers.
- Connectivity Independent: PWA improved using the service workers’ work effectively offline and on low-quality networks.
- Up-to-date: Progressive web apps remain updated always.
- Installable: PWA can be installed from a web browser.
- Re-engageable: Re-engagement is possible on the PWAs effectively by utilizing push notifications and other things.
- Linkable: PWAs can be shared effectively through URL and do not require any kind of installation.
- Secure: Sever through the HTTPS, they stop any tampering and snooping.
- App-like interactions: App shell and content applications help to initiate app-style interactions.
PWA is Responsible for Molding the Future of the Web
As per a report, around 50% of mobile users in America don’t download new apps per month. Moreover, every step to download an app decreases 20% of users. PWA decreases steps between discovery and installation.
Here are some of the metrics that define how PWA is molding the future of the web:
Broader Reach: Mobile web audience is growing at a tremendous rate. Moreover, around 74.3% of chrome users access the website from mobile devices.
Also, a vast number of people worldwide prefer to access a website as compared to apps. Due to this, various popular apps like Flipkart, Myntra, etc., ditched their website and focused on only the app; hence, they lost many customers.
Therefore, if you want to reach a broader audience, it is recommended to go with a PWA.
Acquisition: One of the major problems faced by mobile apps is user discoverability. Generally, the user acquisition cost of a web app is 10x times less as compared to native apps. Due to significant exposure and smooth onboarding, PWA allows you to acquire a wider audience at a low cost.
Conversion: Providing a better user experience even in poor network conditions ensures PWA gets better conversions. AliExpress saw a 104% increase in the conversion rate on launching the PWA.
How to get started with PWA?
As soon as you understand new technology, the next thing that comes your way is how to adopt it. You need to decide whether PWA is suitable for your business or not. Here are two important use cases which you can look after and choose the best one.
Suppose you are creating a new website or redesigning an existing one; in such a situation, developing PWA from scratch is good to go. To develop a PWA, one needs to use various technologies such as web app manifest, service workers, AMP, and App Shell. For example, Wego, a well-known flight & hotel booking website, decided to invest & launch PWA and saw 26% more traffic and 95% more conversions.
A Smaller Version
While building a PWA from scratch doesn’t look feasible, you can create a simple version of the website. Other than this, you can emphasize integrating one feature that can have a massive impact on the end-users. The primary purpose is to provide a reliable, fast, and engaging experience to the users.
Challenges in Progressive Web Apps
Here are several challenges that you should keep in mind while choosing to develop a PWA.
Multi-Browser Support: Leading browsers like chrome, opera, and Samsung for android support PWA. However, Internet Explorer, Edge, and Safari don’t have proper support for PWA.
Limited Functionality: PWA has limited functionality because the browser can’t access the device’s hardware functionalities.
Limited Authenticity: There is not a dedicated store for PWA that proves that this PWA is authentic.
Cross Application Login Support: Native apps can communicate with other apps and allow signups via third-party apps. On the contrary, PWA doesn’t have such an ability.
Progressive web apps are slowly gaining the attention of businesses worldwide. However, PWA can’t replace native apps because they have better functionality and features.
By considering the above points, you can decide whether to develop a PWA or not.
Lastly, if you have decided to create a PWA, then reach out to a web app development company. They can understand your business and provide you with the most feasible solution.