What is Animation?
Drawing has been one of the popular ways to express emotion since ancient times; before languages drawing was used to share their opinion and feelings.
To make drawing wasn’t as exceptional, the concept of animation came into; Animation is a method in which characters are showing as moving images like dancing, talking, etc. The fusion of drawing with animation brought new dimensions together.
Nowadays, most animations use computer-generated imagery (CGI) for creation purposes.
Computer animation has detail 3D animation, while 2D computer animation ( traditional animation) uses stylistic reasons, low bandwidth, or faster real-time renderings.
Standard animation methods apply a stop motion technique to two and three-dimensional objects like paper cutouts, puppets, or clay figures.
Effect of the animation
Generally, the effect of the animation is an accomplishment of a series of chronological images that minimally differ from one another.
The illusion—as in motion pictures, usually depends on the phi phenomenon and beta movement, whereas the exact causes are still unsure.
With the advancement of technology, animation’s mode took a drastic change; the amalgamation of voice-over with energy brought life into cartoons; they look alike more humanly.
Nowadays, animation is considered the most popular graphic. Many companies use billion-dollar to make movies because they express emotions and feelings in a unique way that both children and adults can understand.
According to a biologist, John Medina, vision is the dominant sense, using half of our brain’s resources. And visual information is tending to processed 60,000x faster than text.
There has been a predictable shift towards visual content on social media platforms; last year, the number of video posts per person has increased by 94% in the US alone, whereas Facebook averages are more than 4 billion video streams per day.
Here are statistics that will make you the importance of video in social media marketing:
- Including video on a landing page can surely amplify conversions by 80%
- After watching a video, 64% of users have the interest to buy a product online
- 1/3 of all online movement is of watching videos.
If video is not part of your content marketing strategy yet, the time to start using it to market your product is now.
But, Why Animated Video?
Video marketing is one of the additions to the promotion toolbox; according to statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is a crucial part of social marketing strategy.
Video is progressing rapidly to gain viewers’ attention; it’s getting difficult for companies to reach their goals. A boring video won’t do the trick; an animated video is a solution to attain consumer’s attention.
According to several surveys, animated movies and titles get more traffic than other conventional videos; that’s why digital marketing and communication extensively use animated videos. It’s an effective and innovative method to promote your business service or product.
It usually focuses on their objective. That’s why it is considered straightforward and loud enough to remember.
There are several reasons why animation videos work better than other types of visuals:
Complex Matter Easily Explained
Every brand has its creative and technical sides; the tech ideas are complicated for the non-experts and require additional explanations. If any company tends to share about the product, new services, or any other complex concept, the animation is the best option to present your thoughts most quickly.
The animated GIFs and long explanatory videos are adaptable ways to convey a message in a simple form and provide traffic towards your brand and company.
Furthermore, you can post animated videos of how-to guides on your social profile page to show consumers how to deal with a specific issue or use a manufactured good, service, or software.
Animated Posts bring back memories.
Nothing can stick to the memory lane stronger than a visually eye-catching animated video; they tend to steal the user’s hearts, make them want to share this content, drives more traffic to the brand’s profile, and enhances the chances for a conversion.
Animated posts are incredibly proficient in social media advertising since they are fun, enjoyable, and unremarkable.
Continually publishing attention-grabbing animation on social platforms helps you to shape a unique brand voice.
People always recognize something unique and original. If your style is unique and possesses originality, it will stop a user scrolling the news feed to enjoy this motion design masterpiece.
Animated videos are widespread, as it enhances the flexibility of a video. As mentioned by ghostwriting services There are no particular restrictions on posting animated videos; you can post them anywhere according to your website or social media demand.
Potential Customer Base Building
create Animated videos require unique skills, and it makes it easy to convert the target audience to potential customers. It increases engagement, and people love to react and comment on the videos. When they like it, they share it with friends and family; thus, your product automatically gets views.
Animation is Fun
Entertainment is essential in the eyes of consumers, and even it is related to business or education. The more entertaining your video is on social media channels, the more people will share it worldwide. Animation adds extra points to the entertainment factor.
Suppose it is made in the right way. In that case, animated videos can be meaningful and entertaining simultaneously in the audience’s eyes. Usually, Informative videos are considered boring, and people try to avoid them.
Whereas, informative video in the form of whiteboard animation compels people to watch it with complete interest.
Animation Fits for Just About Anything
Animation works best for any marketing need: product explainer videos, infographics, and launch announcements. Marketers from prominent companies recognize the trend. A survey proves that the most 50 main videos worldwide have 20 animated videos concerning the company’s awareness with proper details and graphics.
Animation Is Relatively Cheap to Produce
One of the essential advantages of using animation for your social media profile is that it is less expensive than live videos. Video production would involve spending thousands of dollars and searching for a spokesperson, actors, shooting, and cutting the film. Instead, it would be best to create a perfect animated explainer video if you had a fraction of this effort.
The article sums up that animated video is essential for marketing reasons and tends to gain more traffic, around 80% of all internet traffic. Therefore, video content will dominate the internet. In this case, you can reach and influence a maximum number of viewers if you use the animated video as a part of your social media marketing strategy. These videos can bring top leads to your business and can increase your visibility thriftily.