The popularity of influence marketing has been effective in recent years, and for a good reason: Customers often rely on top celebrity and music influencers to decide which products to buy or which brands to recommend.
Influencers in music: Whether they are big social media stars or emerging talent with fame, they’re everywhere online. With social media becoming a daily routine, musicians connect with their fans and start their careers in highly new ways. Many social media sites start or support a music career, such as Instagram, TikTok, YouTube, etc. Now everyone is connected, and almost everyone loves music, so it’s not hard to find genres or niches, musicians, and fans. The list below includes some of the most influential people in music right now, so read on to find out which names you need to know and like on Instagram!
#1. Selena Gomez
There are many music influencers on Instagram who use their power to promote new albums or sponsored products; most of them use Instagram for good deeds. Selena Gomez has worked closely with A21, an anti-human trafficking organization, and used her Instagram status to spread the cause. Selena has more than 219.2 million followers on Instagram.
#2. Taylor Swift
In this modern world of pop, few musicians are as influential as Taylor Swift. Among the best charts and highly public relations with other celebrities, she rarely leaves the spot in the news. She uses her feed to share photos from concerts, personal pictures, and promotions with 152.2 million followers on Instagram.
#3. Katy Perry
Katy Perry reached the top spot with her debut single “I Kissed a Girl” in 2008 as a pop musician. Since then, she has been the focal point of numerous hits, movies, TV appearances, high-profile relationships, and even her own clothing line. Her Instagram feed is a colourful celebration for the eyes, filled with fun photos, fashion shoots, and promotions of products she makes or supports. Katy has 115.3 million followers on Instagram.
Superstar Rihanna uses Instagram to join more than 93.7 million fans. Her career consisted of non-stop recording and mandatory fashion, where she promoted her own music and makeup brands. Rihanna has one of the most successful influencers in the industry of music.
Some of the celebrities are very famous, they don’t need any introduction, and Beyoncé confirms this statement on social media. The pop star regularly uploads photos and videos to her Instagram feed. She has over 170.7 million followers but rarely adds captions. Here only pictures talk. Most Beyonce fans are speechless after seeing these fantastic pictures.
#6. Baby Ariel
Baby Ariel’s real name is Ariel Martin. She has been famous and identified by TikTok (formerly musical.ly); it’s a fun app that allows users to create short videos where they can sync their lips on trending songs. She currently has more than 9.6 million followers on Instagram, but this is only the beginning. Based on her success on TikTok and Instagram, she started her own career in music and acting. Her happy personality has led to collaborations with major brands such as Sour Patch Kids and Burger King. In the year 2017, Time Magazine named her in the list of 25 Most Influential People online.
#7. Snoop Dogg
Snoop Dogg is an older statesman compared to the rest of the influencers on this list, but he manages to stay constant and has an incredible following. The rapper, actor, producer, and entrepreneur have more than 34.5 million Instagram followers. He posts photos and memes “behind the scenes” on Instagram.
#8. Chance the Rapper
Chancellor Jonathan Bennett, also famous with the name of Chance the Rapper, and appreciated on the internet. He released his first mixtape on a streaming service using social media to build a reputation and spread brand awareness. He won three Grammy Awards for his third mixtape. The debut of a particular album that aired paved the way for his first studio album in 2019. He has 12.5 million followers on Instagram.
#9. Loren Gray
Loren Gray is TikTok’s classic music star. Loren Gray, who rose to fame at TikTok. She has made a name for herself as a music influencer online. Her best-known albums include her debut singles “My Story,” “Queen,” and her latest album “Alone.” Besides music, she also plays modelling, acting, and dancing. Loren has 24.9 million followers on Instagram.
#10. Piper Landon
Singer and songwriter Piper Landon uses Instagram and her own blog to develop a constant audience. She has 269.1k followers on Instagram. According to a survey conducted by experts, most marketers prefer to work with smaller influencers because they have higher engagement rates than more prominent celebrities. As a result, Piper has partnered with brands including Schick Intuition, Rohto Eye Drops, Subway, and Hello Fresh.