While you may think of Instagram as just another social media platform with a colourful feed, mindless selfies, but truth be told, Instagram is much more than that. Instagram is now an ever-growing social media platform with millions of users, which lets its users promote their business and services and allows them to gain recognition and increase awareness about their products and services they offer. In addition to this, the app’s user interface and visual design format make it one of the most viable platforms for designers.
Having said that, being a graphic designer, one must realize that a portfolio is everything. Your portfolio is a testament to your work, skills, and the amount of effort and dedication you put into your work. And this is where Instagram comes into play. It provides you with a visually inspiring platform, which not only can you use to showcase your skills and portfolio, but at the same time, you can also use to convert your skills into obtaining more Instagram followers and sales. You may have the best expertise in graphics designing. Still, if you intend to expand your clientage, the only feasible option to make unknown people aware of your capabilities is by making the most out of Instagram.
1# Get Yourself a Business Account:
The first thing which you need to do is to get yourself a business account. If you already have a personal Instagram account with suitable content and a sizable number of followers, you can also convert it to your business account. Once you have a business account, you will have access to all the business features and make changes to your existing followers, which you would not have been able to do otherwise. But this is completely a choice. You can also make a new business account for yourself if you may like. To convert your business account into a personal account, follow the following steps.
- Go to your profile and click on the three-line icon.
- Click on settings.
- Tap on account
- Tap on the switch to the business account.
- You can also connect your business account to a Facebook business page. It will help you to take advantage of all the features available for business.
- Fill in all the details.
- Click done.
2# Choose Appropriate Profile Picture:
A picture is worth a thousand words. The same goes for profile pictures as well. This is because your profile picture is probably the first thing noticed when a visitor visits your profile. Not only this, but it is probably the only thing that sets you apart in your Instagram stories as well, providing you all the more reasons for your profile picture to stand out. Keep the following things in mind when choosing a profile picture for your business.
- Select a profile picture that represents your brand.
- Make sure your profile picture is compatible with Instagram’s aesthetics.
- Also, make sure that you keep the size of the image perfect. This is because the app allows you to upload pictures within a circle; therefore, make sure that the image you select as your profile picture has the essential elements within the allowed circular frame.
- Choose appropriate background
Aside from the fact that your profile picture must meet all the requirements, make sure that your bio also manages to get visitor’s attention. A nicely crafted bio tells people who you are, what you do, and what do you have for them to offer. Bio allows you to showcase your skills, goals, brand image, and whatnot. Due to the character limit imposed by the app itself, you can only write a bio of a maximum of 150 characters, which is why you must be extra careful of what to write and what not to.
4# Add Link to Your Portfolio:
Regardless of the field you are an expert in; it is inevitable to highlight your skills and achievements in today’s world of mad competition. Online portfolios, like Instagram, allow graphic designers to showcase their talents and expertise as to why they should be hired. In addition to this, you can also share the links to your online portfolios.
5# Treat Your Account As a Portfolio:
Now that you are making an Instagram business profile, you should make the most out of your Instagram feed and use your Instagram feed as a portfolio. It would help if you started by uploading the design, which you think of as the best among the best. You may also showcase your creative process, final designs, or anything which may attract your followers. The only motive behind all of this is to gain the trust of your potential client. That being said, there are a few things that you should take care of while uploading pictures and videos. Always avoid posting the same kind of pictures and videos. This is because there is a possibility that your potential client may lose interest midway. Try sharing content, which not only is unique but also provides confidence to your potential Instagram client that you can fulfil their requirements.
6# Write Convincing Captions:
While it may be true that the app is an image-sharing platform, this in no way means that you can overlook the importance of captions. This is because a caption is a great way to convey a story behind your design, entertain people, and can also compel a potential client to partner up with you.
Hashtags play a major role in marketing your skills on digital forums. They play a major role in marketing your work and connecting it with potential clients. Incorrect usage of a hashtag may cause you to hold back on digital forums. It is highly advised by SEO experts to do proper research on relevant hashtags before you use them.
8# Post Regularly:
While this may sound odd to you, if you intend to build brand loyalty and credibility and increase your following, it is essential to post regularly. For this purpose, you may pre-decide on the number of posts you may want to publish every day. Once you do that, try to maintain consistency. Normally, it is advised to post a maximum of two to three posts per day. Having said that, the time of posting also has a considerable impact on the post’s reach. The ideal times to post on Instagram are 1:00 pm and 5:00 pm. If your target audience is in another time zone, then you must plan accordingly.
9# Use Analytics:
If you feel the need to check the progress and results of all the hard work you may have put into, then page insights are the place you must look up to. Analytics provide you with information such as who viewed your profile, the performance of the post and stories you share, and other benefits you may get from an Instagram business account. Analytics may also help you determine whether or not you should upload a post every day, the number of posts you should upload every day, the appropriate time for uploading every day, etc.
To view insights, follow the following steps.
- Click on your profile.
- Click on the three-bar icon.
- Tap insights
- Select the posts, stories of which you would like to view insights.
Running a business on any digital platform may look easy on the outside, but truth be told, it is as difficult as any conventional business. The only thing which can help you float your boat is the correct strategy. If you follow the aforementioned tips, you may be able to boost your Instagram graphic designing business.