Top 15 Tools for Managing Social Media Accounts 2020

Top 15 Tools for Managing Social Media Accounts 2020

Top Tools for Managing Social Media Accounts 2020 – Managing social networks takes more than 15 minutes a day. This is true if you work for an agency or brand, or if you own your own business. The need to participate is at its highest point. This is because 73% of consumers are more likely to buy from brands that respond to social networks.

Even the most experienced social media managers who have seen Instagram transform into Facebook are struggling to keep up with the demand for commitment. Someone must represent your brand all day on social networks, responding and interacting with users.

Without using tools to help manage social networks, there really aren’t enough hours in the day to do everything that needs to be done, from researching new content ideas to monitoring your competitors‘ Facebook ads. Fortunately for you, we have compiled a list of some of the best and most practical social media management tools. All these social media management tools will help you work smarter, not harder. If you discover a new tool (or some tools), consider registering for a free trial and taking a test drive.

After all, don’t you want to simplify and improve your life on social networks? #yaas

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1. BuzzSumo

You are running out of ideas for your social media content?? BuzzSumo is the best clue to the generator for new content topics and articles to share. Simply write a topic and see what they suggest.

Top 15 Tools for Managing Social Media Accounts 2020

You can use filters to see the types of content you want, whether you want to share:

  • Articles.
  • Infographic.
  • Videos.
  • Gifts.
  • Interviews.
  • Guest publications.

You can export this data and even set up alerts to receive daily content inspiration.

Another bonus? You can search for key influencers by topic and start following them directly from within BuzzSumo. Once you have followed some key influencers, you can see what content and topics they share most frequently and the domains they share.

Do you see what is happening here? You can follow and see influence and competition data within the tool.

Price levels: $ 79, $ 139, $ 239 or $ 499 per month for business and custom plans

2. MeetEdgar

MeetEdgar is very fun to use. You can choose topics such as recipes, humor or questions and schedule these types of topics to publish the days you want.

Top 15 Tools for Managing Social Media Accounts 2020

If you ever get into a content pause with social networks, what everyone does, MeetEdgar is a great solution.MeetEdgar will add a little more fun to your social media calendar. Only publish content that Edgar believes is worthy of participation. One of the best features of MeetEdgar is that once your favorite topics are defined and programmed, Edgar makes sure the content never runs out. In this way, MeetEdgar is the best social media management tools.

Therefore, you don’t have to constantly fill in or choose new topics. Edgar does it for you. Once everything has been published, from one topic, Edgar begins to share old content that people may have missed the first time. Taking into account the limited amount of organic reach in social networks, sharing content gives you another opportunity for interaction. Thanks, Edgar!

Price levels: a free trial of 2 weeks or $ 49 per month

3. Post Planner

Post Planner is one of my favorite social media content tools and one of the best social media management tools. To see what types of content are shared around a specific topic or person, search for


  • Trend
  • Keyword
  • Hashtag
  • Facebook
  • witter identifier.

Search through your recommended sources based on industry and interests and explore new content ideas. The tool will also give each content a performance commitment rating. This classification, which is based on Post Planner custom algorithms, helps determine if a publication is worth sharing.

Post Planner can determine such classifications by reviewing past performance and predicting the specific future commitment to its audience.

BONUS: You also get a programming calendar with Post Planner

Price levels: $ 3, $ 9, $ 19 or $ 49 per month, depending on the profiles

4. Foursixty

E-commerce companies and Instagram users will love Foursixty. This is a tool designed only for retailers who want to share content generated by Instagram users on their website to help increase sales and control their brand.

Top 15 Tools for Managing Social Media Accounts 2020

The idea behind Foursixty is to show the products of a company presenting Instagram posts that users share and label about the company.

The Instagram product display can be customized and displayed on shopping pages, email newsletters and almost anywhere you can insert code. Viewing these Instagram posts helps encourage shoppers to add additional items to their cart and follow on Instagram.

In addition to the UGC angle and increased sales, Foursixty also allows you to schedule Instagram posts from the platform.

Price levels: $ 50, $ 100 or $ 300 per month

5. SEMrush

Here I am a bit partial since I work for the company, but SEMrush is one of those one-stop tools and recently improved its social part. His emphasis is on keyword research and SEO, but the tool has more than 30 different features for content marketers, link creators, social network marketers and almost any other digital marketing function that exists.

To add to its new features, SEMrush recently launched a new addition to its suite of services that allows you to schedule and monitor social media posts.

Top 15 Tools for Managing Social Media Accounts 2020

Here is a breakdown of your social part of the tool:

  • Social media poster: this new tool allows you to plan, schedule and create publications and analyze your performance on social networks on Facebook and Twitter.
  • Social media tracker: do you need analysis? Go here to the Tracker to track and analyze your competitors on the main social media channels. This is not a new tool like the Social Media Poster, but it will give you some pretty good statistics about what your competitors are doing socially.

Price levels: $ 99, $ 199 or $ 399 per month. Discounted rates are available for annual plans.

6. Social Sprout

Sprout Social is one of the finest social media management tools. More than 19,000 companies, such as Hyatt and VICE, rely on Sprout to:

  • Social network programming.
  • Commitment reports
  • .Analysis.
  • Brand monitoring.

Top 15 Tools for Managing Social Media Accounts 2020

Whether it’s a small company focused on a few social networks, an agency that manages several brands or a company that needs everything, Sprout Social will help you dramatically save time and comply with your daily social media tactics.

Price levels: free 30-day trial and then a $ 99, $ 149 or $ 249 monthly plan is included

7. Hootsuite

Hootsuite allows you to connect, monitor and schedule publications for 35 different social networks. They are also the biggest competitor of Social Sprout for social media management.

You will rarely meet someone who uses Hootsuite and Social Sprout, and that is because, frankly, you don’t need both. These tools are fantastic and offer a variety of social media features, but they are very familiar with what they offer.

Top 15 Tools for Managing Social Media Accounts 2020

The free Google Ads report finds improvements in 60 seconds Based on real data from your own campaigns. Get your free report AD In addition to their similarities, there are some things that distinguish them.

  • The Hootsuite is free up to the 3 social media profiles and Sprout Social has a free 30-day trial, but it’s time to take out your credit card.
  • Sprout Social is a totally international when it comes to languages. Hootsuite is a bit limited, but not much.
  • Hootsuite has a huge list of programs with which they are integrated, such as Salesforce, Marketo and SocialFlow. Sprout Social integrates with all social networks and then only with five others (Uservoice, Bitly, Feedly, Zendesk and Google Analytics).
  • Both panels look completely different when you log in. Hootsuite offers a broader approach that shows everything you need to see (scheduled publications, brand mentions, engagement, feed, etc.). Sprout Social has a clean version of this and only shows one portion at a time with the top menu and the sidebars that offer the rest.

Price levels: Free for up to 3 profiles or $ 19, $ 99 or $ 499 per month. If you need business management, you must request a demonstration to grant access to Hootsuite’s customized solutions.

8. SOCi

SOCi is another great programming tool for social networks, although they offer something a little different from the normal Hootsuite and Sprout Social plans. It’s as if Post Planner and Sprout Social had a baby, they had called it SOCi.

Top 15 Tools for Managing Social Media Accounts 2020

Although, the best part of the SOCi is the Content Center. This is where SOCi rates the social network with its unique algorithms to tell you what social content is attractive and what is not. Then, SOCi provides you with a numerical score and recommendations on what to post, similar to Post Planner. In addition to content ideas and programming, they also provide review and management of social reputation, lead generation, reports and more.

Price levels: Unfortunately, SOCi does not offer pricing details to the public. You will have to schedule a demo and analyze your exact needs to get a personalized quote.

9. Social bakers

This is a tool that every social media administrator should have. Regardless of the programming tool you use, this is a tool where you will want to log in daily to access everything you need to know about your social profiles.

However, with Social bakers, you get actual information for Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn accounts. You can track participation, share reports and view the results of social ads on a single platform.

Social Media Tools

But this social media tool does more than just measure analysis. You can generate reports to compare the performance of up to 10 social media or industry profiles at the same time, which means that you can track your competitors and / or the social performance of the industry. What an incredible opportunity to outperform your social competitors!

Price levels: $ 20 per profile helps you get started, but if you want a lot of flexibility with the tool, you must request a demo to discover additional options and prices.

10. TweetReach

Need to know how your Twitter account is measured?


TweetReach used to offer everything you need to know in terms of performance and commitment to Twitter. They have recently expanded with Union Metrics and now also provide analysis for Instagram and Facebook.

  • With TweetReach you can:
  • Monitor any topic or profile, including your competitors.
  • Create trackers for Twitter, Instagram, and Facebook.
  • Follow trends in sentiment and commitment rates.
  • Export your data to CSV or PDF reports.
  • Determine the scope and feel of any hashtag on Twitter or Instagram.
  • Discover the hashtags that place your content in front of new audiences.
  • Find influential people in any community.

Price levels: $ 99, $ 199 and $ 399 per month

11. Tailwind App

When it comes to social media tools for Pinterest, there really aren’t many options. But there is a tailwind.

Tailwind provides data for Pinterest and Instagram, the two image-based social networks.

Once you have the tool, you can track when someone posts an image of your website or participates in an Instagram post. It also allows you to generate hashtag data, monitor brand mentions in the two social sites and more.

You can start a free trial to see if this social media measurement tool is suitable for your Pinterest and Instagram accounts.

Price levels: prices start at $ 9.99 per month and then jump to $ 799 per month. There is a business option for which you must request a personal demonstration to unlock prices.


It is a must and the best social media management tools.

Not all tools give you the option to shorten your ugly URLs, but does it and has done so for more than 30 billion links so far. With multiple social networks, you’ll want a unique tracking parameter in each URL and not one that social media users see. allows you to shorten, customize and crawl URLs, converting long and encoded URLs into ordered and quite small URLs.

Price levels: free

13. Buffer

Buffer is one of the most famous social media tools of social networks. With a simple click you can share content and schedule publications on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google Plus.

Basically, Buffer allows you to stagger the content throughout the day so that your social media feeds are constantly updated. In addition, you can schedule in advance, which is really useful.

In addition, you can use Pablo Image Creator to create custom graphics. And you can review the analyzes on the commitment and scope of your publications.

If you own or work for a registered nonprofit organization, you must search Buffer. They offer a 50 percent discount (in what is already a competitive price) to all registered nonprofit organizations.

Price levels: Free, $ 10 or $ 99 per month

14. TweetDeck

Manage multiple Twitter profiles? This is the perfect Twitter tool for you!

Top 15 Tools for Managing Social Media Accounts 2020

The board may remind you of Hootsuite, but it is very different and personalized just for your Twitter needs. TweetDeck:

  • Organize your Twitter account by creating collections, file lists, searches, activities and more.
  • Track topics, events, and hashtags to help with brand monitoring and keep up with trend conversations.
  • Manage multiple Twitter accounts and allow you to tweet, monitor and follow from a dashboard. TweetDeck completely eliminates the hassle of logging in and out.

15. Crowdfire

Crowdfire is a great and evil application and the best social media tools. It is designed to help drive traffic to your website and landing pages while increasing social participation. They claim to be a “super-smart marketing buddy” and do a good job fulfilling the claim.

social media management tools

The Crowdfire will make recommendations designed to help improve your social media tactics. That’s how:

  • Crowdfire connects to its social networks and begins to know its brand.
  • Then, Crowdfire takes you through some quick tasks each day that are customized according to your goals.
  • Finally, start creating and finding content that your audience will love and publish it for you, once you have approved it.

3 thoughts on “Top 15 Tools for Managing Social Media Accounts 2020

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