How to Create an Influencer Marketing Strategy on Instagram

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If you are using multiple channels to run a digital marketing campaign, then make sure that influencer marketing on Instagram is a part of your overall marketing mix.

If you are sceptical about using Instagram to market your brand, you have to look at the statistics.

1). Globally (more than 80%), marketing experts have full faith in using influencer marketing on Instagram to improve brand visibility.

2). More than 70% of marketers have found that the quality of traffic that comes through influencer marketing campaigns is far superior to other sources.

3). Many consumers go through the recommendations of the influencers before they make the final decision whether or not to purchase something.

Who are the influencers?

These people have a big fan following on social media like Instagram. They regularly upload content on their Instagram account and are known for their expertise in a particular field.

The fans of the influencers value their opinion and take their recommendation before making a purchase.

Therefore, if you want to leverage Instagram to sell products online, you must collaborate with an influencer to get more Instagram followers.

This article has given you a complete guideline to build a powerful Instagram influencer strategy to improve your sales figures significantly.

Do some research

If this is the first time in using an influencer marketing strategy on Instagram, then first study what others are doing. This will give you a good idea of what is succeeding and what is not.

Please do some research on other brands that are not your direct competitors, but they share your demographics.

Now try to compare the metrics of your Instagram account with the other brands to figure out what they are doing differently to get more Instagram followers.

Find the right Instagram influencer.

Choosing the right Instagram influencers for your brand promotion is the most important part of your strategy.

There are influencers virtually in every segment; it could be alternative medicine, fitness, fashion, tourism, etc.

It is tough to search hundreds of Instagram accounts to find the right group of influencers who will collaborate with your brand and promote it online.

To help you in this task, you can rely on powerful third-party tools that allow you to analyze the metrics of different influencers based on topic, engagement, location, rates et cetera.

Make sure that you select genuine influencers whose values are similar to that of your brand.

Look at the demographics of the influencers’ followers and find whether they match with that of your audience.

Once you have selected a group of influencers, you should check their engagement rate.

This is a metric that helps you understand how many of the influencer’s followers are paying attention to their content and taking action.

It would help if you looked at those influencers who have a rate of 6% or higher.

You can get their engagement rate by solving the following formula for their account.

Engagement rate= ((Likes+Comments)/Followers)x100

Check the reach of the influencer

Here the word “reach” is defined as the number of unique users who viewed your content.

This is an important parameter on which you can judge the value of an influencer.

To find the influencer’s reach, you can either seek their social stat,s or you can use some powerful third-party analytics tools (like Fohr, SocialBlade, and others) and do it yourself.

Keep your budget in mind.

While selecting the influencer, you must always keep your budget requirement in mind.

Many Instagram influencers work in return for gifts, but increasingly they are charging a flat rate for their services.

Put forth your pitch.

Once you have identified the influencers with whom you can collaborate, you should pitch your idea to determine whether they are willing to collaborate with your brand.

Try to build a rapport with the influencers before you start collaborating with them to create content for your business.

Please explain your idea clearly and put forth the objectives you want to achieve through the collaboration.

Design your marketing campaign

The next important step in this process is to design the influencer marketing campaign while keeping the influencers in the loop of what you propose to do and how.

As the influencers know their followers better, they can give their perspectives in the planning process.

Furthermore, instead of designing the entire campaign on your own, give them certain guidelines regarding what you expect from them.

You should give them the creative freedom to develop the content for your business in their style.

Track and optimize

The last but not the last step in the Instagram influencer marketing strategy is to check your marketing campaign for further optimization continuously.

Tracking the KPIs will help you understand your current position and what you need to do more to reach your objectives. Many social media marketing tools help you to manage and analyze your accounts.

You can do A/B testing to determine which parameters are optimum for your campaign and what you need to change to improve the influencer marketing campaign even further.

Conclusion

Influencer marketing is not a new concept, but the growth of social media has given it a new dimension that helped it reach new heights.

Therefore, to get more Instagram followers, you need to find influencers who are best for your brand and relate to the niche target audience demographic. Such an influencer will help to bring more traffic to your store, leading to improved sales figures.

But the entire process will consume a lot of your time, effort, and money.

To avoid this, if you want to reach more users on Instagram instantly, one of the best ways is to buy authentic Instagram followers for your account. Why?

The cost of buying Instagram followers is less compared to reaching out to influencers and paying them. Secondly, various businesses and brands purchase Instagram followers to grow on the platform in the early stages.

Hence, you can also follow the same thing to reach a wider audience and increase your sales.


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