t t While you start culture SEO, one of the words you will listen to a lot is “backlinks” or “inbound links.” Why? since they still play a significant role in SEO and rankings, particularly when it comes to Google
Backlinks are not natural to obtain, but websites that have strong inbound links from other websites enjoy a higher level of trust from Google, and this, in turn, translates into more top rankings. In this post, you will study what backlinks are, come again? Their role in SEO is and how to produce backlinks for your website. Apparently, I inscribe about an assured topic at this time and then contain a link to a new site in my content, I am creating a backlink for that exacting website.
The backlinks are also known as referring domains and commonly called hyperlinks, inbound links, or inbound links. In addition to gaining visibility for a broader audience, backlinking is considered one of the most influential nodes in the backbone of a website.
More backlinks mean that you will attract more traffic, affiliate customers, and money for your website.
What are SEO backlinks, and why are they still necessary?
You have listened a lot is “backlinks” or “inbound links.” Backlinks are not natural to obtain, but websites that have strong inbound links from other websites, enjoy a higher level of trust from Google.
What is a backlink?
A backlink is a link that points from one domain to another. A backlink is an association that leads as of one website to another. The term World Wide Web arose from the fact that the various sites published on the Internet-connected through links. Therefore, a backlink generated when one website links to another. It is different from having links that point to pages on the same site. These are called internal links.
Why are Backlinks Important for SEO?
Why do all webmasters and SEO experts go crazy for backlinks and link building? What is the value of having endorsements targeting your website?
The story dates back to 1996 when Larry Page and Sergey Brin (Google Founders) included the number of backlinks pointing to a website, as one of the cues used by Google’s ranking algorithm.
Backlinks act as a vote of confidence, and websites that have more backlinks than others deserve to rank higher in Google’s SERPs. Of course, things have changed since the early 2000s, and it is no longer a numbers game, but rather a quality game, that is, the websites that have more quality links get better rankings.
Importance of Link Building for SEO
A quick introduction to SEO
The main objective of SEO is to optimize a website for the highest possible exposure on the different search engines, such as on Google.
To accomplish this, you must first make sure that search engine crawlers can access and index your website pages without any problem (that’s called technical SEO).
Then you need to work on your pages (one by one) and make sure that they provide the search engines with the right cues related to page structure, page titles, headings, and meta descriptions (which is called on-page SEO). You also need to optimize your content for both search engines and users, which is called content SEO. When you do the above correctly and consistently for a reasonable period (at least a few months), you will begin to notice that some of your pages will appear on the 1st page of Google.
While this is a great start, your organic traffic will continue to be at low levels because most Google users click on one of the top 5 results.
How can you improve your ranking and reach one of the top 5 positions that can get more traffic? The answer is “backlinks.”
Off-page SEO and Backlinks
Off-page SEO is the term used to describe the process of promoting your website on the Internet to obtain references (links) from other websites.
Why is this important? Because during the ranking process, algorithms consider backlinks as one of the factors that indicate the popularity of a website.
A website with many backlinks considered more popular than others, so it gets a higher ranking.
Consider the following example:
Twenty websites are blogging on precisely the same topics. All of them publish high-quality content; they are fast, easy to use and provide a great user experience.
Which website will be displayed at the top of SERPs when a user enters a related query on Google?
It precisely where backlinks come into play. Websites that link to other related sites on the Internet will show up in the top positions and get traffic.
Image source Wikipedia. Smiley faces represent websites. Notice how the size of a website increases when it has a lot of backlinks pointing to it.
I’ve mentioned several times before that while backlinks are essential to SEO, it’s not exactly a numbers game.
In other words, it’s not about how many links you have, but where these links come.
An introduction to link building
As Google began to grow, webmasters realized that to get traffic from Google, they had to rank high in Google’s search results.
To get a high ranking on Google, you needed backlinks, so webmasters started looking for ways to get more links that pointed to their websites.
The situation soon got out of control as Google’s first ranking algorithm was so easy to manipulate. I gradually harmed the quality of Google’s search results, and they (the Google Quality Team) decided it was time to do something to protect their reputation.
One of the actions they took was to enter “do follow” and “nofollow” links. Dofollow and nofollow links, all links by default are “follow” links.
Another action Google took to preserve the quality of its search results was to impose penalties on websites that attempted to manipulate their algorithms by buying links.
Google punished not only the websites that received the links but also the sites where the links placed.
Google penalties related to backlinks, please read the following:
- Unnatural links from your site (by Google)
- Link schemes (by Google)
- Link-based penalties (Wikipedia)
The important thing is to understand that Google can not only punish a website because it has many low-quality inbound links but also because it has many unnatural outbound links.
How to create backlinks
How can you create backlinks to your website worrying about Google penalties?
There are different ways to do it. Let’s see below the most common methods.
Construction of natural bonds
Its the safest and most efficient way to get those valuable backlinks. As the name implies, it has to do with getting links from other websites, naturally.
In other words, other webmasters like your website and its content, and naturally, links that point to your pages.
It is not a theoretical concept, it works, and it is very efficient, but to get to this point, you need to make sure you have an excellent website with high-quality content worth linking.
It is how Google imagines the web – that is, websites that post useful content and other sites that link to them as a way to show your trust. Google picks up these signals and shows those websites at the top of the search results.
The problem is, you may have great content on your website, but unless other people know about it, no one will link to it.
What can you do? Use social media marketing to promote your website to people who may be interested in linking to it. Means using social media to connect with other bloggers, journalists, influences, and let them know that you exist.
It is not an easy task to do, but if you want to create a lasting online business, then you need to connect with other people. It is like marketing your brick and mortar business in the real world.
Blogger / Influencer Outreach
In addition to social media, another tool that you can use in your link building campaigns is email broadcasting.
The idea is the same as above, but instead of using social media, use email to connect with other bloggers and industry influences to present your work and website.
The process is like this:
- Create great content that is detailed, insightful, and easy for other webmasters to link.
- Create a list of websites/blogs that cover similar topics
- Find blogger contact details.
Notice: How specific your email was, explaining where and why you should consider linking to your study?
Broken Link Building
It is another technique to get links. The idea is the following:
Use tools like SEMRUSH to find outgoing links found on other websites that broken, i.e., point to a nonexistent page (page 404). It is normal because many sites can go offline or because webmasters misspelled a link, etc.
You email the website owner and let them know they have broken links on their websites and suggest ways to fix those links, preferably by linking to your site.
So it helps them by informing them of a broken link, and at the same time, it also has a solution prepared for them. Most webmasters will appreciate the gesture and will happily link to your website.
The big problem with this method is that you need to spend a lot of time looking for broken links related to your content, and this is not very easy to do.
Guest posting is the process in which you post an article that you created on another website as a guest writer. In the body of the material or the author’s biography, include a link that points to your site.
The process is like this:
- You find sites related to your niche that accept contributions from guest writers.
- Send them an email with your proposal (what article to write, why they should accept your publication, etc.)
- In the article, add a link that points to your website.
Guest posting for links is a great way to improve your link profile, as long as you post your articles on high-quality websites, and the links not followed.
- Competitive backlink research
- Once you start linking, you will soon find that it is too difficult to find websites that are willing to connect.
One way to increase your chances is to search for websites that you know are already linked to other websites.
In other words, if a website already linked to one of its competitors, you have a better chance of getting a link from them, as long as you have something useful to offer them, and you approach them correctly.
The first step is to analyze the profile of your main competitors (using SEMRUSH or another link analysis tool) and find which websites linked to them.
Then you can find the owners’ contact details and send them a personalized email with their proposal.
The above list is not complete. There are other link building techniques you can use to enrich your link profile, but two things are still correct. First, link building is always important to Google and rankings, and second, link building is one of the hardest and slowest parts of SEO.
Benefits of having backlinks!
Well, there are several factors to which backlinks primarily contribute, from improving organic search engine rankings to driving more referral traffic to a website.
Well, let’s explore the benefits of backlinks in SEO more deeply:
- Increase the credibility or confidence of the website
- Increasing website’s trust or credibility is essential to everyone, as it helps you:
- build a more reliable connection with people,
- increase readership
- Page range,
- faster indexing,
- top opt-ins,
- referral traffic and sales.
A good website credibility score increases with useful posts and referrals. It is where backlinks come in! How he gives you credit for your right words and knowledge about something.
Imagine that you have written the best content in the world and want each person to read it.
What are you doing now?
Get other people to share your article.
What kind of people?
The more the number of backlinks, the more the chances that your content will go viral, the more the trust relationship.
2. Better Google tracking
Google spiders are smart and smart; they know their job and crawl all day and all night while sleeping in your soft bed.
Google spiders are just automated bots, and they don’t know that you’ve written a content masterpiece or that you’re a fantastic blogger or that your business products are amazing!
It is you who should be able to direct these little spiders to every corner of your website.
How do backlinks help improve Google crawling?
Well, backlinks create a map for spiders. These spiders can follow it like Google Maps and come to read its content.
We are considering that they are now in your fantastic article. You must have linked a few more articles within that blog.
It will create multiple pathways for spiders, and each of your linked blog posts will be recognized.
Recent studies show that the role of backlinks in Google’s ranking algorithm remains crucial.
What you need to improve your ranking are the high-quality backlinks from related websites. In the past, we used to say that a link is a link, but that is not the case today. You should look for the relationships that matter and not just any type of connection.