Top 10 on-page techniques that are must in 2021
What is On-page SEO?
On-page SEO is about optimizing the content of the web pages according to search engines and the users. As we know that on-page SEO is one of the most important strategies that every website follows to rank high on search engines and get more traffic on their website. Most people find it a difficult task to optimize their website according to the user search.
If you still think the factors to rank in 2021 are going to be more difficult. You can read these best on-page techniques and make them easy to understand and apply on your website.
The top 10 on-page techniques that are must in 2021 are as follows:-
- Title and Meta Description
- Heading (H1)
- Keywords Frequency
- Unique Content
- Internal page linking
- Images optimization
- Speed of website
- Robots file
According to search engines, a website is a bundle of web pages and each page has a different URL which makes it easy for search engines to find the accurate result for the user search. For this, we need to optimize our URL with proper keywords so that search engines find us and show our website according to the user’s search. Make URL short so that it can be more efficient for search engines to analyze the accurate result with the help of keywords. Avoid using Space, Underscore, Capital Characters, and Stock words so that you can make optimized URLs for your website. Also do not include any special characters in the URL.
Title and Meta Description:-
Page title gives a context to the web page and tells web robots what the page is about. Here are a few points you should include while making a web-page title.
- The title should be neither short nor long.
- For Page Title tag 40-70 characters are more suitable.
- The title should also consist of suitable keywords
- Keywords should be used in appropriate quantity
- The different page should have a different title or else they will be duplicate
Meta Description is a meta tag of a web page that describes a summary of the page within 150 characters. Here include the keyword too so you can get a better outcome on the SERP. It is most important that you make a unique description because it will be shown on the search engine result page. When users see it they get an overview of the page.
You should include what you offer to them or why they should buy from you?
So that users will easily decide what they will get here on your website.
The heading is the first part seen when the user visits your website page. The size and style of the content written on the heading give an impression to the users. Through heading, the user and search engine easily identifies the overview and structure of the information given on the page. Here also keywords play a very important role, therefore, try to include them. The page may also consist of a single heading.
Keywords frequency is about how much time keywords appear on the web page or in the piece of content. It is important to limit the use of keywords in a web page because when the keywords are stuffed it is analyzed by Search engines that it may be spam or getting flagged.
If keywords are less in the content (once or twice) then it will be difficult for search engines to identify the accurate result for the user. Therefore put the keywords as natural as water. Natural readability is vital for SEO while it comes to SERP.
Do you think only using keywords a bunch of time is enough for SEO?
Yes, but at the competitor’s level, it is not sufficient. We are talking of duplicate content that would not allow your web page to rank and it is the same as other results on the search result bar. Writing something new, unique, and relevant to the content is more important for the search engine results.
Internal page linking:-
Website is like a book. It has several web pages which combine to make a website but search engines also analyze that pages are relevant to the same niche. Make sure the website pages which you built are relevant to each other.
Internal page linking also helps users to engage with other pages of the website which increases the traffic and gets more reach outs.
Images play a vital role for websites because it engages the traffic and also gives a suitable appearance to the website.
But do you think it’s enough to put an image on a website? No, Search engines do not scan images but it gives an ALT tag which can help search engines to identify the relevance of the image. To optimize the image it’s necessary to add ALT tags.
Speed of website:-
When the website takes more time to load the user leaves that website and goes to another search result. The website should have a good loading speed of 0.3 or less than it. Then you can have an engaging audience who will be attracted to your website and spend more time.
A sitemap is a file that consists of all the URLs of the website which will help search engines to get the informative data of the website. It is also a good way to know for search engines that your website is available and search engines can crawl it. It is denoted by sitemap.xml.
Robots.txt files tell search engines whether they can request to crawl the page or not but it is not the work of robots.txt file to keep a website page out of google or search engine. It mainly helps in avoiding the overload of a website.
For improvement in on-page SEO choose the best SEO agency that can give you good result and knowledge. This article is also for SEO beginners or who want to gain knowledge regarding on-page SEO.