Video Marketing Tools – Internet users are only getting more and more hooked to online videos. Whether for shopping, entertainment, even educational purposes. In such cases, online video consumption and usage keep staggering every year and shows no sign of slowing down. This ever-growing craze in online video content creates huge opportunities for every savvy marketer that is determined to stay at the top of this fierce market competition.
As a result, after years of being seen as an emerging trend. Video marketing has now finally made it to the mainstream. Today, almost every business in all sizes has now put video content at the forefront of their marketing strategy– and small businesses aren’t an exception.
For small businesses, video content has now become a staple tool to attract, engage, and convert new customers. So they can get the business off the ground. The good news is that you don’t always need a big budget, time, or advanced skills to create your video and make it stand out the way it could. With the slice of the help of tools, you can seamlessly create a compelling video to start your video marketing campaign.
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So, here are some five essential tools to get you started in making a top-notch professional-looking video on a little-to-no budget for your small business:
Filmora is one of the best video editing tools geared toward amateur, novice, and casual users. The best thing about this tool is the affordable price. The second best thing is the easy-to-use features. It provides you with a simple, clear interface, and offers full ledged features to create engaging high-quality video content in no time.
With this tool, you can edit audio, insert filters, add titles, insert motion, remove noise, color grading, and many more. If you’re looking for an elegant yet simplistic video editing tool at an affordable price, Filmora can be a worth-considering as an option.
Now that animated explainer video is rising above the clutter, you might want to jump on the hype. In this case, Vyond can help you to create an animated video for any-size teams of all skill levels and in all industries.
It offers you a library of templates, sounds, characters, props, and much more. It helps you to create compelling animated videos even when you have zero design skills. With features that go beyond moving text and images, you can create character-driven stories that can capture the audiences’ attention and keep them engaged.
Audio is one of those elements that is often overlooked in video production. In fact, a video without any background music or sound effects isn’t complete. One place you can visit to get tons of audio for your video is Audioblocks (part of Storyblocks).
Audioblocks is royalty-free stock audio that you can use for your video production needs. This tool provides you with an unlimited supply of royalty-free songs, sound effects, and loops. Once you join the subscription plan, you can download all audio content that you want any time and use it anywhere without worrying about any copyright issues.
Thumbnail is a deciding factor whether or not an audience will click on your video. That’s why making it eye-catching is key. To help you with that, you can use Canva for creating a clickable thumbnail that drives your audiences’ eyes.
Canva offers a free version with thousands of ready-to-use templates, so it’s quick to find something that suits your taste and business needs. With an easy drag-and-drop interface, you can redesign those templates by changing the color, image, text, size, etc. After you customize your thumbnail, you can download and save it directly to your computer or mobile devices.
After you crafted a video for your marketing campaign, you need to let people know about it. That’s why video hosting sites come in handy. One of the most popular hosting sites for small businesses is Wistia. This tool does not only share your videos (like social media), but it also allows you to optimize your video and give analytics reports– to show you how well the video is performing.
Wistia also provides you with essentials video hosting tools like embed and share, call-to-action and thumbnail customization, mobile-responsive video player, integration to popular CRMs, etc. Using this tool higher your small business’ chances to get more recognition and attract new customers.
As online video has now become a staple content in today’s digital era, it’s no longer blissful to ignore the power of it for your small business. Crafting a compelling video for your small business isn’t the easiest task. However, with the right video marketing tools, you can leverage your video marketing campaign easily and cost-effectively.
Before you pick the tools to craft your video, it’s crucial for your small business to consider your budget, your business needs, and your ultimate goals, so you can get the most of your video marketing efforts.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).