What should be on your Pitch deck? A complete checklist For Effective Presentation

So are you saving money for your business, comprising an impressive pitch deck is a key component for your fundraising toolkit. A great pitch deck can help you in attracting potential investors and make them indulged in your idea. It will also engage them in a conversation about your business that would hopefully lead to an investment.

As the right presentation deck can help in holding potential investors long enough to explain what your product does and why is it a good investment. The early investment in your company can mean the difference between falling and surviving when we talk about startups. In this article, we are going to give you insight that what you should include in your own pitch deck. So keep up with us till the end to be capable enough to gain potential customers through your effective presentation.

What is Pitch Deck?

It is usually a 10-20 slide presentation that is designed to give a short summary of the company, business plan or any startup vision. Moreover, a pitch deck also serves a very different purpose, such as trying to get a meeting with a new investor, to present in front of a stage, and each must follow a different structure.

The presentation that is used for demo day must contain more visuals and very little text. As it is a presentation that is going to be viewed from afar and you are going to do all the talking. However, a pitch deck that you are planning to email to the investor must be completely self-explanatory. Also, it is going to be viewed on a laptop screen so a small font is not that bad.

The Purpose of a Pitch Deck:

This may sound weird but the purpose of your pitch deck is not to raise money. The real goal of your pitch deck is to attain the next meeting. One thing you must keep in mind is that your pitch deck is one of the first things that an investor will see to learn more about the company. Moreover, it is uncommon that investment is made just after one meeting, so your goal is to spark interest in your company.

What should be in a Pitch Presentation?

What should be on your Pitch deck? A complete checklist For Effective Presentation

There are a number of authors, startup founders, venture capitalists,s and evangelists that have come up with different versions of what they consider required elements to successful pitching presentations. Most of them agree to the following pitch deck outline. In order to see more templates of the pitch deck, you can see into the Presentation Design Service.


This slide acts as an opener and in this slide, you need to make sure that you are able to summarize the problems in 1-4 bullet points. Perhaps, your investor is able to understand the problem you are describing they will be able to empathize with your product easily that will be great for your business.


The next slide is the solution that is obviously your product. In this slide, all you have to do is lay out 3 key benefits of your service. Describe that how customers will use your product and in what way does it addresses the problems that were outlined in the first slide.


It is one of the most significant slides as it is where you are getting a chance to showcase your product. You can tell in detail to the investors what you are offering and where they are putting their money. If we take an example of the pitch deck of the assignment writing service, you would observe that they have mentioned all the types of assignments they would be providing to the customers in their slides.


In this slide, you are going to focus on the planning of getting the customer’s attention. Moreover, how will the sales process look like? You can use these slides to outline the marketing strategy and sales plan. The tactics can be showcased that would be intended to be used to get the product in front of the customers.

Revenue Model

This slide comes once you have described your product or service. As this will take about the important point such as how it makes money. For instance, what do you charge and who will pay the bills. If we take an example of some businesses, the advertisers pay the bills instead of the users.

Underlying Magic

This slide address the technology, secret ingredient, or the magic behind the product. However, you need to make sure that you write less text and the more diagrams, flowcharts and schematics are better. If you have a prototype of your product then this is the time to transition to it.


It is obvious that every business has competition in one form or the other. It doesn’t matter as you are opening an entirely new market. The customers will surely use some alternative solution to solve their problems. Tell that how do you fit into the competitive landscape ad in what way are you different than the other competitor.


In this slide, you are going to include your team and also the key management personnel. In this, you are going to talk about each of them in your pitch. Describe each team member’s history, skills, educational background, and don’t forget to specify their role in the company.


This must be the killer slide in the deck. The bigger and steeper the chart is the better would be the results. So ensure to pick your most relevant metric and brag about it in this slide. As it’s a fact “In any pitch deck, traction makes the difference!

The bottom line is impressing the investors can be a tricky task. Moreover, if it’s your first time, you have probably never given such an important speech before. But there is nothing to worry about as a solid pitch deck would be able to fully explain every detail of your product and service. All you need to do is to keep in mind the complete checklist mentioned above to come up with a constructive presentation.