Want to know the newest blogging tips for accountants? Blogging is a very effective way of communicating with clients. It can bring a brand to the limelight by marketing the brand to a wide audience. If you use a blog effectively alongside social media, your firm will become reputable within a short time and many clients will visit your website.
In this guide, we’ll show you how you can achieve the aforementioned goals and more. As you read on, you’ll find the blogging tips that will assist you in making the most out of your firm’s blog.
The Benefits of Blogging
Blogging isn’t the same as other forms of online communication. It’s important for you to understand its potential benefits if you want to take the most advantage of your blog.
A blog offers the following benefits:
- facilitates communication between you and your existing clients
- brings new prospects to you and help them learn about the services you offer
- builds your firm’s brand and makes it stand out
- showcases your firm’s expertise and staff’s professional knowledge
- makes your website rank higher on search engines through regular fresh content
- serves as an ideal way to create a strong online presence for your firm
- enlarge your potential market
- reaches prospects who are indifferent to conventional marketing methods.
Blogging is free despite all the benefits it offers. You don’t have to purchase some expensive tools or software before you start a blog, but you’ll have to invest some time in order to get the best result.
Finding a Home for Your Blog
You are free to choose the blogging services you are comfortable with. Some of the available blogging services are WordPress, Squarespace, and Blogger. It’s best if you incorporate your blog into your website. This will allow you to get more traffic and also prevent your blog from advertising other people’s products or services.
Whoever is in charge of your firm’s website should know how to set up a blog easily. Most web hosting companies have blogging tools that you can use for free, but a few of them will charge a small fee before giving you access to their blogging tools.
Your blog will be linked to your website as soon as you set it up. For instance, the URL can be in form of www. yourfirm.com/blog. You can add and edit your posts anytime through a browser.
10 Blogging Tips for Accountants on How to Use Your Blog to Inform and Engage
The kinds of content on your blog will determine its worth. As an accountant, ensure you consider all the blogging tips for accountants we are about to mention whenever you want to create blog posts:
1. Stay focused
You need to stick to your expertise area as an account or bookkeeper because you’ll be able to create insightful content on topics that you are familiar with. Topics on politics, sports aren’t so connected to the services you offer, so you should not create blogs on those areas.
2. Add value
Your blog facilitates communication between you and your clients as well as your prospects. They will have the interest to read your contents only if you offer something valuable. You must give useful, timely, and accurate accounting or bookkeeping information. If readers find value in your blog, they will definitely tell others about your expertise and also return at other times to get more information.
3. Get your staff involved
Always encourage your employees to add one thing or the other to the blog. This will relieve some tasks and increase the number of content on your blog. You should try to edit employees’ contents before publishing so that all your contents will have equal standards.
4. Write for Your Readers
You should note that your readers are your prospects and existing clients. If you bore them with your contents, you may end up losing them. To avoid losing them, you must interest them with everything you write about. You need to be conversational while you write. Most readers prefer reading content that is written in the first person. For instance, “I can show you the way”. Just make sure you keep your ego in check while doing this.
5. Understand your audience
You need to let your readers know that you understand their business. Assure them that you can help them overcome the challenges they are facing. Let them understand how your expertise can be of help in their present situation. Use business language they are familiar with, and not yours. All these will prove to them that you really know what they are passing through.
6. Write the needed number of words
Most posts are between 400 and 600 words, but some may require more than 600 words, depending on the topic. The search engines usually ignore posts that are too short, but readers too don’t like posts that are too lengthy. Hence, your post should have the right number of words that will make it show in search results and still be short enough for readers to go through within few minutes. In case you really can’t write something short on a particular topic, you may split the post into separate parts.
7. Maintain momentum
Nobody likes visiting blogs that are not updated regularly. You should post new content from time to time so that visitors can always find new things to learn on your blog. You may not write a new post daily, but you need to write new posts at least twice per week. Your website will rank higher on search engines if you post content regularly.
Blogging tips for accountants #8. Avoid writer’s block
It’s sometimes hard to come up with a new topic. Whenever you find yourself in such a situation, you can write about financial events like monthly payroll issues, tax deadlines, annual returns, etc. You may also refer to things that you read from popular accounting or bookkeeping websites as long as you don’t copy their contents.
Blogging tips for accountants #9. Break up text with videos and images
Blogging tips for accountants #9. Some readers don’t like reading through a long wall of text. You should break up your content with subheadings and bullets. Include relevant graphics and charts in your posts. You may include practical videos that address common accounting issues. A lot of people are seeking “how to” videos, so you should include them in your posts.
Blogging tips for accountants #10. Use every opportunity to promote your blog
Share your posts on social media so that more people will have access to them. If you use Facebook, Twitter, and LinkedIn wisely, they will bring traffic to your blog. Add social media buttons to all your posts so that readers can easily share the posts with other people.
Last Blogging Tips for Accountants – Build Blogging into Your Marketing Strategy
Blogging helps your firm to communicate effectively with the entire world. We advise you to combine it with several other marketing strategies. The blogging tips for accountants above will definitely get you started in the right way.