A brochure is a paper document of all shapes and sizes that holds necessary information about your brand. They are usually folded into a pamphlet, leaflet, and template. Brochures are versatile promotional tools used for advertisement and introduce a company, organization, product, or service to potential customers. They give the perfect canvas to use imagery, highlight products and explain your business offering in detail.
Quality designs, images, content, paper, and ink are the key factors of brochure printing that determine its effectiveness. In businesses, brochures of small quantities are printed on a digital printer or computer printer and usually use more color and high-quality paper.
There are many kinds of brochures that are listed below.
- Z fold
- Letter fold/ tri fold
- Open gatefold
- Closed gatefold
- Four-panel parallel fold
- Accordion fold
- Roll fold
- Quarter fold
Importance of brochure printing
Brochures are a great way to share information and an essential part of the print marketing mix. A well-designed brochure economically and effectively raises the awareness of your products and services in this advanced world. Following are the reasons why brochure printing is important for any business.
Brochures positively represent your business among people and capture the attention of more potential customers towards your brand. It is a great promotional tool that differentiates you from other competitors and helps in promoting brand awareness among targeted audiences.
Brochures are made from paper, and it is a highly inexpensive material. They are used to give a brief description of the company to the targeted audiences. Brochure printing services are more cost-effective and deliver the discounts usually provided with bulk printing. Regular customers enjoy discounted brochure printing.
Brochures establish credibility when you convey your service offers. They illuminate the values, purpose, and objectives credibly. The brochure’s message should be clear or concise so your customers will easily understand your business and its product. Brochures interact with customers to generate more leads and grab their attention.
7 steps to design a brochure print
Creating and designing a perfect brochure can take time, but you get a great reward for your business when it is done. A brochure allows you to promote an event or a venue creatively and portray your marketing message. In brochures, it’s all about design. A great design can force the audience to read all about what you do. So, here you need to follow these seven simple steps in brochure printing.
Know your brand’s personality
Before you start designing your brochure, you need to know about your brand inside and out. Sit down and plan what you want to achieve, the central message of your brochure, and what you will provide to readers.
Decide your page size and quantity
After deciding the general message of the brochure, consider how many pages your brochure will have. The size, quantity, and weight will all affect the final cost of the brochure. So it helps to keep the budget in mind that you can work with.
Gather all the information
Start gathering all the relevant information like content and images to fill your flyer. Take your time and be sure everything in the brochure helps you to accomplish your goal. All your product images should be of high quality for print.
Design your brochure
When designing a consistent layout, keep your reader in mind and make sure to lay things out in a way that attracts your customer. You can pick any design for brochure printing. Choose elements like colors, images, fonts that match your brand personality and brochure’s tone and content. Keep your design clean and simple for the best results.
Evaluate your design
Now that you have finished, it is vital to evaluate your design. Check through the brochure once and correct your mistakes, spelling, or glaring errors. Make any changes if necessary. Show your brochure to a colleague or friend to figure out how much clear all the information is.
Decide on the final print
Before printing the final artwork, you need to consider the finish of your final print. Go for a nice, shiny, glossy finish and laminate some pages. You may even decide on a card cover to add a bit of quality to your brochure. The finishing of a brochure often says a lot to a customer.
Send it to the printer
Brochures say quite a lot about your business when customers hold it in their hands. The right paper quality has a significant influence and can make or break the first impression. So, choose paper carefully. It’s time to send your brochure to the printer. PDF format is the most popular file format required by printers. So, make sure that your artwork is in PDF form.